- Logo & identity
- Brand guidelines
- Website design
The Digital Production Office® is a suite of digital products and services for the entertainment industry from Sargent-Disc and its partners. The suite is designed to improve workflow, and increase awareness of sustainable production.
Over time the suite of applications and the associated marketing communications had evolved organically and was beginning to feel disjointed. To tackle this issue, I was commissioned to design a new mark for the Digital Production Office® and icons for the individual apps within it. The brief highlighted the importance of sustainability to the Sargent Disc brand and the need for the applications to retain their own identity. This was significant because products were intended to be sold and marketed both individually and as part of the suite.
I produced a mark, logo and a set of application icons as required. In addition, I had to bring some much needed consistency to the communications work and to ensure that the mark and app icons would feel congruous in a variety of contexts. To achieve this I delivered a simplified brand book outlining the building blocks of the new visual identity system with examples and guidelines of how they might be applied in practice.