- Art direction
- Digital styleguide
- App design
Digital agency Matter Of Form approached me to create a concept app for art galleries to accompany a thought piece and conference presentation on the state of the gallery experience. I was asked to produce a set of flows and prototypes that would highlight how existing mobile experiences could be used to improve the visitor experience.
Time constraints did not allow me to gather insights via formal UX processes, Matter of Form instead provided me an article detailing observations and insights. Relying on this source and further discussions with the team, I developed three focus areas in which an app could enhance the current gallery experience: seamless transactions, intuitive and context specific interactions, and easily browsable and relevant content. I used the backdrop of a curated tour through a gallery’s permanent collection as the context in which to allow me to demonstrate how galleries’ existing assets could be easily leveraged to increase visits during and between temporary exhibitions.
I started with paper prototypes quickly laying out the flows that would be required to identify what screens and interactions would be required. I then recreated these flows as high fidelity mockups working on the look and feel as I progressed and finally produced the animated prototypes. Upon completion I delivered a longform walkthrough video of the journey in its entirety, alongside individual clips of each flow.